Guest Post by Elena Stewart
In the modern working world, digital marketing tends to take precedence, but it’s important not to overlook traditional methods in our efforts to generate new business - it may even be possible to pair the two. Here are a few ideas, physical and digital, for you to consider.
1. Print Coupons
Coupons remain unbeaten as a simple, viable way to draw in new or repeat business. They can be distributed through flyers, postcards, or even printed in newspapers and magazines to help broaden your brand reach or get the word out on a new product/service. As well as an effective way to drive traffic to your store, they also have use as a reward to incentivize customer loyalty. A good offer or discount is important when creating a coupon, and a clear expiration date will encourage customers to use them sooner rather than later. Don’t overlook their application in the digital space either - there are plenty of strategies that can integrate them effectively.
2. Send Postcards
For a fresh, inventive way to get the word out about your company, try postcards. These can be mailed directly to potential customers and can be an effective way to grab their attention and drive them to your website or store or remind your customer/client of an upcoming appointment. To create an effective postcard, it's important to have a clear message, a striking image, and an offer that can't be missed. Like with digital marketing, a clever and catchy slogan also helps in postcard marketing, as it will encourage people to take a look and read the message.
3. Rent Billboards
If you want to stand out from the local competition, billboards are an excellent way to reach a large audience in a short amount of time. Like coupons, they can be used to promote a new product or service or simply to increase exposure. It's important to have a clear and simple message with a strong image that will catch the eye. A catchy slogan can also help to drive your
message home.
4. Pair with Online Campaigns
It’s important to consider how your digital and physical marketing efforts can be conjoined to greater effect. You can create a dynamic business plan that includes print collateral as well as online advertising. This means strengthening one campaign with the other - you could, for example, use footage/photos of a billboard as a way to generate traffic on social media. Alternatively, you could reference a popular post in your physical marketing materials.
5. Design Stickers
Considering their relatively cheap cost and easy delivery, stickers are an efficient way to get the word out on a dime. They can be used to promote an event or sale or to simply remind people of your brand. They also have high adaptability, as they can be placed on cars, windows, or distributed as freebies. When creating stickers, it's important to have a clear and simple message, as well as a strong image.
Older marketing methods can still be highly effective when used intelligently. If you need help determining which channels to use, Wilder Business Success provides business coaching across industries.
Take some time to think about a strategy that makes sense for your products or services. By using your current company tactics along with old school marketing methods, you can improve your brand reach, facilitate sales, increase engagement and develop more loyal customers!
About the Author: Elena Stewart made the jump from a corporate job she wasn’t entirely happy with, to running her own business that gives her the financial freedom and flexible lifestyle she’s always wanted. As a life coach, she now gets the happiness of helping others get to the places that might seem out of reach.