About Us
Our Pupose is to Help You Find Yours... AND LIVE IT!
The Wilder Business Success Team consists of business and executive coaches as well as resources in other areas that are beneficial to businesses and organizations.
Meet The Team
Doug
Wilder
Founder & Head Coach
Hundreds of CEOs and managers have hired Doug for coaching for themselves.
Clients say Doug is particularly adept at listening, and working with people to find focus, develop strategies, and make and keep commitments to themselves. He also has a rather distinct way of working with people to come up with magical answers and strategies. He is extremely careful to not be judgmental, nor be too harsh, nor too soft with each client. Even though Doug has designed a time-tested program contained in his notebook, he custom designs the program to fit each client's particular needs, desires, philosophy, and personality.
Doug Wilder’s purpose is to help great people find and live their purpose. He welcomes the challenge to discover the keys to each person’s success, and to inspire that person to unlock his or her potential.
He does this by getting people unstuck and out of their own way, working with them to determine their ideal future, developing strategies, and then encouraging and holding them accountable to fulfill their dreams.
While Doug has been a lifelong “listener,” he started coaching in 1993 after becoming a certified facilitator for the Stephen Covey “7 Habits” program.
This group designed for lawyers and legal professionals meets monthly. The roundtable discussions provide an open forum for building business and getting to meeting colleagues in our Jacksonville community.
This group has business, executive, and life coaches who support coaching. From long-time executive business coaches to professionals in other fields considering coaching, this gathering is designed for growth from all stages.
Alanna
Salussolia
Marketing Manager
For many years, Alanna has worked for marketing agencies as a content creator and SEO specialist. She writes long-form content, product descriptions, social media campaigns and advertising copy for human resources, legal, medical, retail, and financial websites.
Alanna received a bachelor’s degree in English from Rollins College in Winter Park, FL. She was part of the Text & Technology graduate program at the University of Central Florida. In 2016, she relocated to Jacksonville to work at Web.com. In addition to being Yelp Elite, she has a food blog, ReviewJax.com, and a poetry blog. Alanna is a regular volunteer for NAMI Jax as well as the Red Lips for the Ladies, a group focused on helping women facing unexpected job transitions.
Chad V. Sorenson
HR Consultant - Adaptive HR Solutions
Chad Sorenson is the President and Founder of Adaptive HR Solutions and has over 25 years of diverse business, communications and human resource experience.
He works with companies across the state that range from 5 to 1,200 employees and focuses on leadership development, manager training, employee performance management and employer compliance in industries such as healthcare, manufacturing, construction trades, and professional services organizations. Prior to founding Adaptive HR Solutions in 2008, Chad has been Vice President, Director and Manager of Human Resources for several companies in the Jacksonville area.
He is certified as a SHRM-Senior Certified Professional and a Senior Professional in Human Resources. Chad serves the 2020 President Elect for the HR Florida State Council. He was also the President of SHRM Jacksonville in 2015 and 2016. Chad regularly speaks to other SHRM Chapters, business associations, and companies across the state on topics such as leadership development and employee engagement.
In addition to giving back to the HR field, Chad is actively involved in his church and has been a volunteer leader with Boy Scouts for over 10 years. He is an Eagle Scout and a graduate of Morningside College in Sioux City, Iowa. The keys to his success are Devotion to God, Dedication to Family, Continuous Service, Lifetime Learning, and Always Remembering to Laugh.
Learn more about Chad and Adaptive HR Solutions at adaptivehrs.com
Gregg Gerlach
Employment Lawyer - Gerlach Employment Law
Gregg Gerlach is well-recognized as one of the premier labor and employment lawyers in Florida. He has received the Martindale-Hubbell Peer Review Rating of AV Preeminent, reflecting that Mr. Gerlach’s peers have rated him as having the highest ethical standards and professional ability. Florida Super Lawyer Magazine designated Mr. Gerlach as one of the top Labor and Employment lawyers in Florida. He is also Board Certified in Labor and Employment by the Florida Bar.
Mr. Gerlach has litigated labor and employment law disputes since 1991. He has successfully defended a broad range of employers in both the federal and state courts. Mr. Gerlach concentrates his practice in the trial and arbitration of discrimination and sexual harassment claims, COBRA claims, contract and tort disputes, non-competition issues, and wage and hour matters. He has successfully litigated in Florida, Texas, Kansas, Iowa, Georgia, South Carolina, Massachusetts, Connecticut and Colorado.
Mr. Gerlach also regularly advises small, medium and large employers around the United States on day-to-day employee discipline, discharge and compensation issues and on implementing “HR Best Practices.” Mr. Gerlach also implements and administers employee mandatory arbitration contracts and company alternative dispute resolution programs.
Prior to forming Gerlach Employment Law, Mr. Gerlach practiced with Bruckner & Sykes, LLP, in Houston, Texas. When he re-located to Jacksonville, Florida, he formed Harper Gerlach, PL and later practiced with Ford Harrison, LLC.
Learn more about Gregg and Gerlach Employment Law at gerlachemploymentlaw.com
Heidi Aderman
Wilder Coach
Heidi Aderman has a process of making accountability to your success so much fun. She coaches high performers to program small intentional habits which creates balance between self-care and goal achievement.
Heidi Aderman’s purpose is to help people tap into the power of their imagination and find the voice of their intuition so they can create a satisfying life.
Once someone is clear about who they are and what they want to achieve, a plan can be set in motion. It’s all fun experimentation from here when you gamify the process of habit building and consistent intentional action. Consistency builds momentum. Results build confidence. With new efficiency in automatic processes, it becomes easier to achieve the goals that seem impossible.
Heidi is an empathetic listener and muse. She will help you incubate your new ideas and nurture your creation. Heidi provides a safe place for growth. Learn more about her growth strategies when you visit Heidzalyn Coaching.
In July of 2021, Heidi joined the Wilder team to add Doug’s successful business strategies to her process of helping high performing, creative individuals to imagine, act, and achieve.