Coaching works for several reasons:
Synergy between the coach and client creates momentum
Better goals are set -- ones that naturally pull the client toward the goal rather than goals that require the client to push themselves to the goal
The client develops new skills and these skills translate into more success
Doug coaches by listening to his clients to find what they really want, and then through a process, he is able to get them to develop and implement strategies to get there. While there are some similarities with all clients, he custom designs the methods to fit each client.