In the previous two weeks, I shared my networking tips on what to do before and during a Zoom meeting. This week we are focusing on those things you could be doing after a video conference to network. The success of any networking event is what happens after the event.
(I use “Zoom” as a name for any on-line video conferencing by whatever platform, such as Webex, Skype, or Gotomeeting.)
After the Event
1. Remember your overall purpose of networking is to meet people one-on-one.
2. Review your list and schedule your follow-ups (“fups”) ASAP.
I recommend putting them on your calendar.
3. Research the individuals on your list.
To the extent you have time, research your list of fups. Sometimes you can delegate this research; it can be time-consuming.
4. On your list, jot down the reason or opportunity for your follow-up.
This will streamline your process.
5. Contact your fups
Call, email, text, or through LinkedIn or other social media send a message.
1-on-1 in-person, by Zoom, or by phone or other processes.
7. Sort the person you are meeting into one or more categories:
(a) a resource for you or your clients
(b) a referral source for you or your clients
(c) a potential client for you somewhere down the road
(d) a friend or associate you want to know
(e) someone to discard.
It sounds cold-- but sorting clarifies the future relationship and, if discarded, it eliminates the stacks of acquaintances who you will never contact again.
8. Future fup.
For each intended fup: notate your file, calendar, and spreadsheet with the details necessary for your tickler system or other organizational method.